Let’s face it. When Dwayne Johnson does anything it’s an event.

The pop culture icon and film superstar’s Seven Bucks Productions along with Dany Garcia is teaming with Amazon Studios to develop the innovative feature film treatment Red One after a highly competitive bidding war. The deal is expected to go beyond the screen.

Red One, conceived by Hiram Garcia, President of Production at Seven Bucks Productions, and set to star Johnson, is a globe-trotting, four-quadrant action-adventure comedy, imagining a whole new universe to explore within the holiday genre. This unique concept represents a property that could encompass not only a tentpole film, but could reach beyond entertainment across multiple industries and businesses. The film aims to shoot in 2022 with a 2023 holiday release.

Johnson, Dany Garcia and Hiram Garcia will produce on behalf of Seven Bucks Productions. Fast and Furious franchise mainstay Chris Morgan will pen the script and produce.

“Seven Bucks Productions is a leader in creating unique and compelling entertainment for the entire family, and we know Red One will continue that tradition,” said Jennifer Salke, Head of Amazon Studios. “Hiram’s concept and the world he’s envisioned are uniquely original and we are so excited to team with Seven Bucks Productions and Chris Morgan to help bring it to life. Red One is just the first step in what we know will be a successful, collaborative venture.”

“Hold my Mana, because this is exciting,” said Johnson. “Our Seven Bucks is very bullish on our partnership with Amazon Studios; underpinned with some innovation, some pioneering and a lot of positive energy and passion. I’ve been very impressed with Jen Salke and her team’s vision and ambition to create an enormous, fun and unique Red One holiday universe for families around the world to enjoy.”

“This partnership, a long time in the making, is exactly the way we envisioned teaming up with Jennifer and Amazon,” said Dany Garcia, Co-Founder of Seven Bucks Productions. “A studio with such depth and synergy fits so seamlessly with the types of authentic, inclusive and dynamic stories we are committed to telling within our Seven Bucks’ slate. This incredible story from Hiram is special to all of us and bringing it home to Amazon, where we share tremendous vision and forward-thinking, is perfect alignment across the board.”

Red One is incredibly special to me and a story I’ve wanted to tell for years,” said Hiram Garcia. “An epic, edge-of- your seat, action adventure that takes beloved holiday mythology and turns it on its head. I’m thrilled to have our Seven Bucks team join forces with Amazon to bring this fun Holiday tale to life for a global audience.”

Red One is gonna be hella extra and we are here for it.