Marvel’s Shang-Chi and the Legend of the Ten Rings is about shimmer with a Gold Open…and when I say Gold Open, I’m talking about the the movement by nonprofit AAPI-led collective Gold House and CAPE (Coalition of Asian Pacifics in Entertainment).

Gold House and CAPE are teaming with GoFundMe looking to put its signature midas touch on Shang Chi with the first theatre-exclusive Gold Open since the pandemmy. And for those of you who need a review: Gold Open is a movement that bolsters multicultural films to box office success including Oscar-winning pic Parasite and the groundbreaking Crazy Rich Asians.

Early reviews for Shang Chi have been wildly positive for the first Asian-led superhero pic in the Marvel Cinematic Universe. The film could very well make history as it is already blazing a trail by just existing. The pic stars Simu Liu as the titular hero as well as Awkwafina, Fala Chen, Meng’er Zhang, Ronny Chieng and LEGENDS Tony Leung and Michelle Yeoh.

To spark collective moviegoing that will deliver a successful opening weekend, engage as many passionate fans as possible, and inspire a new generation of superheroes, Gold House has kicked off the Shang-Chi and The Legend of The Ten Rings Gold Open Community Fund on GoFundMe. The page serves as a hub to keep fans in the loop about the film’s major theater buyout campaigns and connects them with a standalone fundraiser to raise proceeds for underserved API youth to see themselves represented on the big screen during opening weekend.

“The pandemic has ruptured perceptions about APIs, led to record-high attacks, and dismantled too many small businesses. One of the best ways to fight back is to fight together on the world’s biggest stages,” said Bing Chen, President of Gold House. “Shang-Chi and The Legend of The Ten Rings features the first titular Asian Super Hero in the Marvel Cinematic Universe, and shows Simu as a bold human being, which represents the type of strong and affirming portrayals that our community needs more than ever. When the world hands you what you don’t want, you show them who you are. We’re grateful that GoFundMe, the API community, and allies have once again stepped up to show the world what we deserve opening weekend.”

Gold House is also teaming with the cast of Shang-Chi and The Legend of The Ten Rings, the film’s director, Destin Daniel Cretton, and soundtrack artists NIKI and Audrey Nuna, to amplify a selection of their favorite Chinese restaurants in Los Angeles, New York, and San Francisco. With Asian-owned businesses being the hardest hit by the pandemic among all demographic groups, coming together to bolster them is critical and offers an enriching, holistic movie-going experience for fans.

“Films are more than just stages for talent and stories–they’re platforms to elevate entire communities. We’re beyond inspired by the Shang-Chi and The Legend of The Ten Rings cast’s generosity in using their platform to elevate API-owned restaurants, providing both visible and financial support to communities,” said Brian Nemes, Head of Gold Open Operations.

The hand-picked restaurant recommendations for Shang-Chi and The Legend of The Ten Rings fans include:

  • Bopomofo Cafe (Los Angeles)

  • Combo A (Los Angeles)

  • HaiDiLao (Los Angeles)

  • Hop Woo (Los Angeles)

  • Yang Chow Restaurant (Los Angeles)

  • Dim Sum Go Go (New York)

  • Hop Kee (New York)

  • Shanghai 21 (New York)

  • Chef Chu’s (San Francisco Bay Area)

  • Z & Y Restaurant (San Francisco Bay Area)