Latinx-fronted Hollywood company Exile Content Studio has acquired Dixo, the world’s first Spanish-language podcast network and production company.
Under the slogan “We are podcasts,” Dixo launched in Mexico in 2005, producing and curating a slate of informative, diverse, and practical audio content. With more than 5,000 published productions to-date, spanning genres and categories that includes everything from science fiction to cinema to economics to politics to wellness, Dixo has garnered a considerable audience of engaged listeners to become the leading podcast network in Latin America.
To date, Dixo has developed more than 10 thousand productions that, in addition to being published on its website are also available on traditional audio content platforms such as Amazon, Apple, Google and Spotify.
“It gives me great pleasure to welcome Dixo and its visionary leader Dany Saadia, to Exile Content Studio,” said María Teresa Pérez, Chief Operating Officer of Exile Content. “All of us at Exile are excited over the opportunity to not only grow our podcasting efforts and generate new IP, but to lead the charge on the growth and development of the podcast industry across the U.S. and Latin America.”
An early adopter of the podcast format, CEO and founder Saadia launched Dixo 16 years ago with the belief that Spanish-language podcasting could transform storytelling in Latin America. Saadia added, “From its inception, Dixo has been a bootstrap startup, so we’re thrilled to be joining Exile with its tremendous resources to expand the reach of podcasts and continue to create quality content for audiences in the U.S. and Latin America.”
According to Edison Research, who conducted the first-ever Latino podcast report last year, 25 percent of U.S. Latinos are monthly podcast listeners, with 70 percent coming from Spanish-language dominant households. Those figures are quickly rising as Spanish is well on its way to becoming the second universal language for podcasting, and U.S. tech companies are taking notice and heavily investing in this category.
Together, Exile and Dixo will continue to grow podcasting in Latin America with content that’s culturally relevant to their audiences, with opportunities for branded content/advertising as part of the partnership.