The Producers Guild of America (PGA) announced today that applications are now open for the scripted cycle of PGA Create, a multi-day lab for emerging and mid-career creative producers from underrepresented backgrounds that launched in 2021. Google is set to return as the lead sponsor of PGA Create.
The lab is designed for producers in active development, financing or packaging of a feature or series. The founding mission of PGA Create was to help nurture the careers of emerging producers, and the program drove the desired results: five of the 35 PGA Create Fellows became members of the Guild and one of the Fellows received the Producers Mark for an upcoming documentary release. While both labs were held virtually during the first year, both cohorts – Scripted and Documentary – reconvened in person earlier this month during the Produced By Conference for a celebratory lunch and networking with mentors and advisors from the program.
The scripted cycle will take place in November 2022, followed by the documentary cycle in Spring 2023. The program is open to non-members of the Guild. Applications for the scripted cycle open today and close Friday, July 22. For more details click here.
“Google is fully committed to supporting diverse and underrepresented voices, and we’re looking forward to continuing our work with the Producers Guild and the PGA Create program, and of course, meeting the next cohort of impressive participants,” said Elle Roth-Brunet, Google’s entertainment partnerships lead.
Each PGA Create Fellow participates in a multi-day, immersive lab during which they hear from subject experts on topics of relevance to advancing their specific projects. Fellows also receive an opportunity to present themselves and their projects to an invited industry audience, including a range of PGA’s established creative producers who serve as advisors and mentors. All Scripted and Documentary Fellows will be invited to participate in an in-person joint PGA Create Forum held during PGA’s annual Produced By Conference in Summer 2023. Fellows also have the ability to participate in special programming and career sustainability modules over the course of a year.
“PGA Create proves that supplying emerging producers with the right tools and guidance can create amazing results,” said Tonya Lewis Lee and Lori McCreary, Chairs of PGA’s One Guild initiative through which the program was developed. “One Guild puts into action the Producers Guild’s commitment to inclusive membership, employment, content, and authentic depictions. We are immensely grateful for the generous support of Google in building PGA Create into an invaluable community that unites and supports the next generation of vibrant creative producers.”
“PGA Create represents an exciting opportunity for the Guild to nurture the next generation of creative producers. Through Google’s generous partnership, we can unlock incredible potential and teach the art and craft of producing in an intimate and impactful way. We’re proud to launch the second year of PGA Create on the heels of such a rewarding first year,” said Producers Guild Presidents Gail Berman and Lucy Fisher.
The partnership was brokered by UTA Entertainment & Culture Marketing, the brand consulting division of United Talent Agency that represents Google.
One Guild was established in 2018 to address the specific needs of under-represented and under-served groups by strategically focusing on the Guild’s internal efforts and external collaborations to increase and foster membership, guild leadership, employment and to encourage authentic depictions in tv, film and all forms of content.